Hupco, Singapore
Product Packaging and Label Design
Project Description

Hupco is a major player in the fresh food import & export industry based in Singapore.

We designed a series of labels using the featured fruits as characters to bring a lively and fun feel to entice buyers, with the main target market being parents with younger children. With these colourful characters in a vibrant palette, the aim was to create a more engaging experience to hopefully get children to enjoy more fruits as part of their diet.

These products were sold in major supermarkets all over Singapore.

Project Details
ClientHupco Singapore